Our goal was to increase online sign ups from Chinese urban youth, 18-29.

So we harnessed the power of mobile in a revolutionary way. We created a mobile application that lets you have absolute control over the fate of wildlife, virtually and for real.

Point your phone camera anywhere, and watch the virtual bear struggle to cope in any “strange”, new living environments.

Once you’re engaged, the mobile app makes it easy to make a real difference. It links to a WWF China sign up page, and links to your address book for easy sharing virally through SMS.