Cannes Lions
LEAGAS DELANEY HAMBURG, Hamburg / PLANT FOR THE PLANET / 2012
Overview
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Credits
Description
The children's initiative 'Plant-for-the-Planet' has one big goal: to plant a trillion trees worldwide, to compensate CO2 emissions. The initiative has enough young tree planting supporters but there is a lack of financial support.
Execution
The single leaf will be a synonym for CO2 reduction. In various motifs we show the most popular polluters cut out of leaves. For example the airplane, the factory, the car.Our message: "Every leaf traps CO2. Donate trees".
Outcome
Our simple, bold and provocative visuals attract the interest of potential donators and the media. The motifs are used as ads and posters around environmental conferences and climate summits.
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11 items