Cannes Lions

ENVIRONMENTAL MESSAGE

FABRAQUINTEIRO COMUNICACOES, Sao Paulo / IPE - ECOLOGICAL RESEARCH INSTITUTE / 2008

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IPE is an institution that does several different researches in the environmental area. Part of these researches analyzes the environmental impact caused by man’s hand. In this piece, we present Nature as a big mechanism, precise like a clock watch and perfect in its functioning, until the man’s hand (symbolized by the mouse’s icon) interferes in its functioning and destabilizes all of its natural balance.

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