To deliver a concrete message about the consequences of growing beach pollution if we do not act immediately. To convey this message with an unexpected, high-impact advertising medium with the aim of gaining journalists’ attention.The idea was to use one of the classic beach holiday's souvenirs (a bottle full of colourful sands) and treat this idea in this way: "This is what your future holiday’s souvenirs will look like if we do not act today."

This kit has been given to several journalists and has allowed us to obtain these following repercussions: TF1: 8pm TV news on Sunday 20th of March Canal + a morning’s programme on Thursday 17th of March (Bruce Toussaint); M6: "6 minutes" news programme on Friday 18th March; France 3: local (Paris and Ile de France) TV news; Aujourd'hui en France: an insert on front page and one full page.