Our agency implemented a project that was constructed around the idea of overconsumption of products in the world. This initially developed when our chairman and chief creative officer Mr Thirasak Tanapatanakul experienced his four year old son screaming like crazy as he refused his request for the latest smart phone. He came to realise that due to the creative nature of our advertising work, our jobs are to stimulate people to consume. As a result we are now living in a world of over-consumption, surrounded by things that are not necessary but are told by all forms of media that we need these in our life to be satisfied. We wanted to help the next generation by exploring the principles of self- sufficient living and help people realise what they need in life and what they don't.

From this idea “My Family Project”, Burg Barn Buri was born, this is the place of the project where five acres are dedicated to the principle of self-sufficient living. We went back to the basics and came up with the following necessities like food, energy, medicine and entertainment. At Burg Barn Buri we have grow organic rice, herbs, and vegetables, raise fish, make energy from nature as well as built a huge natural playground. Right now over 400 families have already experienced this way of living, and we are currently in the process of building a website to increase the numbers of families. Also using the project as a stepping stone to target the creative people in advertising and enlist their help to challenge and change the attitude of this world.

Five acres were dedicated to the principle of self- sufficient living to help people realise what they need and what they don’t. We are able to grow our own food such as organic rice, herbs and vegetables; able to use our natural resources around us and raise fish. We also build a big wheel in order to conduct our own energy to use, and created entertainment that revolved around family interaction, whilst taking full advantage of the natural surroundings around us by also conducting a playground for the children to enjoy.

Over 400 families have been able to experience and enjoy the basic necessities we need to live, things like food, energy, medicine and entertainment. We have grown rice, herbs, vegetables, and raised fish. Also we have built a big wheel to generate energy from nature and constructed a natural playground for kids to enjoy. Other entertainment activities have centred on family involvement and interaction and getting back to nature, such as creating figurines from clay.We are currently in the process of building a website for Burg Barn Buri to help increase the word of mouth media impact we have already had, to increase the number of families enjoying this type of lifestyle. We showcased the project at the Chillies Awards, Colombo, Sri Lanka, and hosted a range of creative workshops and public speaking to consciously challenge the consumer attitude of people in this world. We targeted the creative people in advertising in order to enlist their help as they have the power to be big influencers on people’s consumer behaviour, and hope to change this for the next generation.