Creative people, here is a message from us to you.This is a real life story that our chief creative officer experienced and our agency took on the task of creating a campaign based on the following idea.It all started when one day our CCO's 4 year old son screamed like crazy because he refused his son's request for the latest smart phone.And you know what he has realised?It is because of creative people like us.As we all know, our job is to stimulate people to consume. Even if it's something they don't really need.We are now living in a world of over-consumption.That is why he and his wife created 'My Family Project', BurgBarnBuri.5 acres dedicated to the principle of self-sufficient living to help people to realise what they need in life and what they don't.Food, energy, medicine and entertainment. They grow rice, herbs, vegetables, raise fish, make energy from nature and built a natural playground.Right now over 400 families have already experienced it.Our agency's campaign's duty is now to create awareness about this by spreading this issue around to all creative people.

Quite simple, our intention was to share this message with all of you here - at a big advertising festival, where all the leading influencers of the world's communications are gathered.That is why we sent it to this festival and all other advertising festivals around the world.We wish is to have advertising people help communicate this issue about our over-consuming world and start doing something.

Unlike other presentations, this project has no result.The result is up to you to imagine what our world should be like when the next generation grows up.As of now, our CCO is still creating advertising but with the belief that if he was someone who partly made this world worse, he can also be someone who made this world better.