Envo is a natural spring water sold in the southeast Michigan region of the United States. What makes Envo unique is that it comes in a cardboard container, making it a more eco-friendly choice than traditional plastic water bottles. But Envo was having a hard time getting noticed in an oversaturated category. They needed something to help them stand out. The truth is, Envo’s a disposable container in a world of truly eco-friendly options. And since 77% of consumers say they’d boycott a company making misleading environmental claims, we decided to be honest. We created a tongue-in-cheek movement designed to remind everyone that we can all have a positive impact on the world. Using the tagline, “Do a little good” this fully integrated campaign offers humorous suggestions on small things we can all do, like choosing Envo, to help our planet and everyone on it… a little.

With the exception of the online video and the TV commercial, which ran on a local network, the remainder of the materials were placed locally, guerilla-style, without paid media support.