Cannes Lions

ENZYME DIET

RICH MEDIA WORLDWIDE, Miami Beach / INFINITY2 / 2003

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Diet celebrity T.E.D. talks about his product "The Enzyme Diet Superfood" in a well received online talk show appearance.Objectives:To create an animated character to represent Infinity2's signature product, the Enzyme Diet, that would effectively introduce the product to a new customer base on all media and could be animated without loading time for the Internet.Target Group:Middle to high income women aged 25 to 40.

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