Cannes Lions
72ANDSUNNY, Los Angeles / CKE / 2015
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We launched a brand new breakfast item called the Grilled Cheese Breakfast Sandwich. It’s a grilled cheese sandwich with sausage and egg on grilled sourdough bread.To get the word out about the launch, we announced that the Grilled Cheese Breakfast Sandwich is the ultimate comfort food for an uncomfortable morning. Our new television spot called “House Party” opens on the aftermath of a party. There are people asleep in uncomfortable places all over the house. A young woman holding a Carl’s Jr. bag comforts all the partygoers uncomfortable mornings by tossing them a Grilled Cheese Breakfast Sandwich as they wake up. After she passes out all the sandwiches, she sits down on a couch out on the front lawn of the house and takes a bite of her own delicious sandwich.
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