Cannes Lions
ALMAPBBDO, Sao Paulo / VOLKSWAGEN / 2010
Overview
Entries
Credits
Execution
The image of the EOS' roof was printed on a sachet containing sunblock, which was glued on the ad. When targets remove the sachet, the roof comes off too.
Outcome
The ad accomplished its goal of showing consumers that Volkswagen has a convertible car in its portfolio.
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