All month long, through all 171 goals of the Cup, the @VW Twitter account tweeted out new goal celebration videos showing the Golf GTI scoring, wrapping the flag of the scoring country. Fans everywhere started retweeting the videos in celebration and spread the Gooolf videos—and the Golf GTI—across the globe.

4.43% engagement rate

+195% vs. auto benchmark

+1,553% mentions of @VWGolfGTI

+1,070% VW Twitter followers

(at campaign peak vs. daily average 7 days prior)

661K Mentions of key VW terms

1.4B Potential earned impressions

+20% new-car searches on KBB.com

( During the World Cup, VW saw the highest increase in new-car searches on KBB.com among all other auto advertisers, tying with Kia.)

+83% sales

(Pre vs. Post campaign)