Cannes Lions
DENTSU, Tokyo / CANON / 2008
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The primary product benefit of this Canon camera, a fast start-up time, is communicated through the narration which has characters speaking with increasing quickness as the audio travels from the right speaker to the left, as if an F1 race car is speeding past. Each character describes a photograph he tried to take, leaving the impression that the subject of the photo was moving very fast and could only be captured thanks to the camera’s fast start-up time.
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