The challenge and the objective for creating the TVC was very simple.To raise an awareness of EPOS Card, which had very little as a card before the TVC was aired, and to make EPOS stand out from a lot of existing credit card commercials, the concept; "The credit card that encourages people to lead an amusing and stylish life", was created.With a fun and friendly tone & manner, the uniqueness of the visual and the copy "You are what you buy" show the things you buy have a power to enrich the stylish life.