Four ‘Use Case” platforms drove our strategy to expand “Points of Print” beyond home and office into the “third space”.• Successful Families: Managing My Busy Life: With YouTube and HowCast, we produced an online video series about families’ multi-tasking daily activities and EPRINT’s value in their lives.

• Digital Tribalists: Partnered with Live Nation to kick off the North American concert tour of 30 Seconds to Mars to introduce music fans to EPRINT technology through an HP Ultimate Fan Photo Contest.• Parenting/Taking Care of Children: HP and Nickelodeon created a branded footprint in America’s largest mall during the heaviest shopping season and used Nick’s most popular characters to drive trial by parents and kids to create keepsake photo frames. • Ambitious Leaders: Propel My Business Forward: Joined with leading-edge business travel partners (JiWire, GoGo, Sojern and LinkedIn) and provided tools to enable SMBs ways to print remotely to drive business forward.

• Reached 90%+ of online audience in one day, including never-before-rich media units.• Mobile printing awareness doubled in 8 weeks.• 50% higher-than-HP norm reach in TV; 20% higher-than-HP norm breakthrough in digital.• Digital video complete rates 50% above industry norms.• EPRINT awareness from zero to 28% in 90 days.“This campaign did a great job building digital sampling opportunities for consumers to understand EPRINT technology and try it themselves. A great example of creativity in digital media that drove directly to behavioural outcomes we measured all the way to the bottom line.” -- David Grubb, WW Media Director, HP