Cannes Lions
HP, Palo Alto / HEWLET-PACKARD / 2018
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Paro, the young daydreamer at the center of this short film , can’t help but see stories all around her. She’s constantly writing and drawing — during class and under the covers in bed at night. Her creative passion draws her attention away from schoolwork, leading to a confrontation with her parents and her teacher, who confiscates Paro’s beloved journal.
But when the teacher reads the girl’s stories, she sees the magic in the world Paro has summoned up — and the importance of helping her find her voice. Released on International Women’s Day, Paro succinctly reminds us how crucial it is to encourage the creativity of young girls across the world and to keep encouraging them to follow their dreams.
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