Cannes Lions

Equality (Film)

Y&R BRAZIL, Sao Paulo / CEPIA / 2017

Awards:

1 Shortlisted Cannes Lions
Film
1 of 0 items

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The film opens with the classic World War II photo "Raising The Flag On Iwo Jima", recognized around the world. The photo then is manipulated in Photoshop. We realize that the soldiers in the photo, who are all men, are being transformed into women. After the image editing ends, the camera zooms out and shows the result: where before we saw male soldiers, we now see women. Enter sign: "Equality. A fight that should be in the past. "Logo and signature come in:" Cepia. Women's rights. "

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12 items

1 Cannes Lions Award
Equality 45

Y&R BRAZIL, Sao paulo

Equality 45

2018, CEPIA

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