Cannes Lions
OGILVY BEIJING, Beijing / WORLD WILDLIFE FUND (WWF) / 2008
Overview
Entries
Credits
Execution
Made with a special ceramic coating, as a hot beverage was poured in, the graphic of the world’s land mass vanishes under the rising sea, symbolically showing the effects climate change will soon have if action isn’t taken.
Outcome
Fortunately, action was taken. During the event, 250 of these cups were given out to the most influential attendees; many of them had favourable comments as the cup made the intended impression.
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