Cannes Lions

WWF

OGILVY BEIJING, Beijing / WORLD WILDLIFE FUND (WWF) / 2008

Presentation Image

Overview

Entries

Credits

Overview

Execution

Made with a special ceramic coating, as a hot beverage was poured in, the graphic of the world’s land mass vanishes under the rising sea, symbolically showing the effects climate change will soon have if action isn’t taken.

Outcome

Fortunately, action was taken. During the event, 250 of these cups were given out to the most influential attendees; many of them had favourable comments as the cup made the intended impression.

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