Cannes Lions

EROTIC MASSAGE CENTRE

WORTWERK, Vienna / STUDIO RELAX / 2007

Awards:

1 Shortlisted Cannes Lions
Presentation Image

Overview

Entries

Credits

Overview

Execution

Specially printed textile serviettes give a taste of what one might expect at Studio Relax: a soft erotic massage. Due to the surprising placement, our target group simply had to lay the serviette onto their lap in order to receive this message.

Outcome

Cost effective production, successful results: With the serviettes, client visits increased by 25% within the duration of the promotion. Additionally the local press ran articles about the campaign which increased the awareness even more.

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