Cannes Lions
WORTWERK, Vienna / STUDIO RELAX / 2007
Awards:
Overview
Entries
Credits
Execution
Specially printed textile serviettes give a taste of what one might expect at Studio Relax: a soft erotic massage. Due to the surprising placement, our target group simply had to lay the serviette onto their lap in order to receive this message.
Outcome
Cost effective production, successful results: With the serviettes, client visits increased by 25% within the duration of the promotion. Additionally the local press ran articles about the campaign which increased the awareness even more.
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