Cannes Lions
MASSAGE STUDIO
WORTWERK, Vienna / STUDIO RELAX / 2005
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Overview
Entries
Credits
OVERVIEW
Execution
The door hangers subtly depict sexual intercourse. The message that Studio Relax offers discreet sex is thus conveyed in an optimal fashion.
Outcome
Not long after the start of the campaign, Studio Relax noted a strong rise in the number of clients visiting the establishment and quite a few stressed managers now know how to relax after an exhausting daily schedule.
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