A special pop-up cheque was developed. When opening the cheque, a spontaneously unfolding vagina ‘erotically’ surprised the receiver. Nothing vulgar, just shape and shades of colour insinuated the female sexual organ. Gift cheques from erotic shops often serve as surprise gifts on birthday parties, stag nights etc. L’eXtase has always wanted to play the chord of subtle humour instead of crude eroticism, making people comfortable around the topic.

Each doormat cost approximately 20 Euro, which is peanuts, especially considering the return. Not only was it the talk of the town, it was also published and written about in newspapers. The number of spontaneous visits increased by a roughly 20% and l’eXtase lost track of the stolen doormats!!