What better way to speak about love than to give love a voice?

This is what Interflora chose to do. In a magnanimous humble gesture, it handed its advertising space over to its customers to let them do something quite incredible: to declare their love on TV.

Interflora created a website where anyone could post a love declaration video. Once moderated, the suitable declarations fed into the campaign in real time and were renewed to reflect the messages Interflora wished to convey.

Goodbye to traditional advertising methods which rely on the repetition of a message.

Hello to a range of different declarations and emotions to enhance an image.

The image of a brand that is generous and close to its customers.

On/off line media impact valued at over €120,000

Total on/off line media of more than 16 million contacts

Social media audience engagement rate of over 32% with 1,700 exchanges and more than 200,000 videos watched over the period.