EscEscape is a browser extension with an incredibly simple call-to-action: double-hit escape and you’ll get served the perfect flight based on your location, quickest route, and of course best price.

Every time you double-hit escape, a new tab opens with a suggested flight. If you’re not happy with that flight, simply click again to see a new one. EscEscape is an endless source of inspiration, showing off the range of unexpected, and surprisingly affordable, destinations you can find through Cheapflights.

Now, everyone in front of a computer is just two clicks away from an impulse purchase – and a fantastic getaway from whatever boring task they’re doing right now.

Implementation:

The extension was launched on the Chrome Extension Store and downloadable from a dedicated page on Cheapflights website.

Timeline:

The extension was created and launched following this timeline 

SOW approval: 25th Jan 2017 to 1st Feb 2017

Extension development: 2nd Feb to 22nd Feb 2017 

Extension Q&A: 23rd Feb to 23rd March

Launch: 24th April 

Placement:

The extension was placed on the Chrome extension Store 

Scale:

It was launched globally and supported in the following countries

UK

Canada

Australia 

New Zealand 

USA

A simple idea became a business success.

1.54 searches per user.

59% YoY increase in traffic.

10% of users clicked through to book a flight – 270% above average.