Tivoli Gardens in Copenhagen is one of the World’s most famous amusement parks. But it’s also a magical stage for classical music concerts with local and international stars. The brief was to make a series of iconic posters that invite guests to check out the wide variety of classical concerts that Tivoli host right in the middle of the famous park.

Tivoli Gardens has a long poster tradition and the goal of the art direction was to make iconic posters that are as classic as the classical concerts.

It doesn’t get much more iconic than Tivoli Gardens and the amusement park’s old rollercoaster and the Falling Tower are two of the most famous and recognisable rides in Denmark. Changing these icons into note sheets made for a series of iconic posters with remarkable brand relevance and a strong, classic visual design.

It doesn’t get much more iconic than Tivoli Gardens and the amusement park’s old rollercoaster and the Falling Tower are two of the most famous and recognisable rides in Denmark. Changing these icons into note sheets made for a series of iconic posters with remarkable brand relevance and a strong visual design.

The posters were part of a marketing mix that helped make 2022 one of the most succesful seasons in the history of Tivoli Gardens. The park recorded record high revenues thanks in part to cultural events and concerts.