Cannes Lions
AUSTRALIE, Paris / E.LECLERC (FIRST SUPERMARKET CHAIN IN FRANCE) / 2015
Overview
Entries
Credits
Execution
« Espace Culturel E. Leclerc » make culture come to life.
He takes the floor with an exhilarating outdoor campaign combining both academic culture and everyday life, supported by the claim : « Culture in everyday life ». A set of classic paintings is complemented by modern daily life dialogues