We used eBay, our biggest competitor, as a medium. Different items, like a snowboard, a motor bike, a lamp and so on, were put for sale on eBay. When you clicked on these items, you discovered a message from Hebbes instead of the item.Using eBay as our medium, created a lot of publicity. Blogsites all of the world picked up on the stunt and placed screenshots and links to the action on their sites. Hebbes brand awareness increased. eBay removed the items but our mission succeeded.