Spikes Asia
CLEMENGER BBDO SYDNEY / UNCLE BEN'S / 2018
Overview
Entries
Credits
Background
Every family has a special recipe; A meal our grandparents cooked for our parents, and in turn, our parents cooked for us. Unfortunately, 244 Australians are diagnosed with Alzheimer’s every day, meaning these recipes are at risk of being lost and forgotten forever.
Uncle Ben’s, a brand that champions family dinner, wanted to preserve these treasured recipes whilst raising awareness of the country's growing Alzheimer’s population. So, they created an unforgettable cookbook; Eternal Recipes, filled with the stories and family recipes of those living with Alzheimer’s.
Execution
Crafted from ultra-durable materials, re-enforced spinal stitching and a special non-fading ink - these books are designed to last forever and designed to be passed on from one generation to the next, ensuring memories and recipes are never forgotten.
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