Financial markets can be overwhelming - an endless sea of data and noise. It can seem virtually impossible to keep it all in perspective, even for the most sophisticated investor. So, we created a way to strip away the chaos, and make market movements more comprehensible and accesible to all. The result is an elegantly tangible, data-driven experience that can live on any platform. It depicts real-time market data through 3D visualization and reactive music, making it possible to actually feel the market.

We launched a unique data visualization with a generative musical score in the new E*TRADE flagship branch in midtown Manhattan. The visualization needed to scale up to a 3840 x1620 resolution and run 24 hours/day, 7 days a week on a 30ft wall screen. To make it available online, and on mobile devices, we chose a vector-based geometry aesthetic to allow for smooth and stable operation on any screen resolution.

Since it went live in February, 2017, our data-fueled experience has generated increased foot traffic and user engagement within the flagship E*TRADE branch. This new data platform has the flexibility and potential to continue to evolve to deepen customers’ experiences with E*TRADE, their thought leadership, and their product offerings. It reaffirms E*TRADE's role as lead innovator in the financial technology space.