The idea: Create a unique gadget for dogs that would be offered to dog walkers and dog owners to show that the ones who are proud to be fed our brand our the dogs themselves. That’s why we created the eukanuba led tail. the first flexible stick that allows the dog’s tail to be a media itself.

The results. Since this is the first time anyone uses the dog’s tail as a media, not only people in the streets were amazed at this invention. but this was featured in many blogs and different media. also, and most importantly, sales increased 10%.