Euromillones, a Spanish State Lottery product that awards a minimum 15 million Euro cash prize every Tuesday and Friday, offers the possibility of sharing this sense of enthusiasm and optimism by helping citizens make their dreams come true. What if you could make the impossible come true? Doing exactly what you want to do, regardless of the circumstances and even in defiance of natural and physical laws.Leveraging this insight, we developed a campaign with the claim "Do what you want". The objective is to visually demonstrate in a simple and impactful way that winning Euromillones can actually open the door to another dimension, making even your wildest dreams come true, however impossible they may seem.