There is no comparison between “La Lotería de Navidad” and any other lottery in the world. In Spain, the Christmas Lottery is a tradition intertwined in Spanish society which produces special and extraordinary stories year after year. Since its foundation, over two centuries ago, the draw has provided the basis for many an anecdote. And it is those stories which serve as the inspiration for this campaign.

There are human stories which revolve around a tenth-share ticket and represent generosity, solidarity, friendship, and other values integral to Spanish society.

Esteban's story begins with a phone call that will make him embark on a long journey accompanied by his sheep. His journey will pass through different places: through the loneliness of living in isolation, through the landscapes of depopulated Spain, and through the fragility of old age. A journey that has as its destination something very human: to maintain a tradition with a friend despite the years and the distance.