We created a digital campaign channeling the excitement around the Olympics to be closer to a younger, digitally-oriented audience while including its business travel audience.

To get the competition started and create buzz, we created four teasers featuring famous French and Belgian Olympians to encourage participation.

An special ‘Air Sports’ app was created in Eurostar’s facebook page where participants could upload their Olympic Sport mimic videos, which were then also shared on Youtube.

Participants were also asked to vote for their favorite videos and the videos with the most votes were then evaluated by a jury of the two brand ambassadors and Eurostar Olympics Marketing Director, Lionel Benbassat.

The creators of the 8 best videos, judged by their creativity, humor and audacity, received tickets and trips to London 2012.

The campaign increased awareness and consideration for Eurostar as an Olympic sponsor through the engagement of numerous fans:

• 180,000 people visited the ‘Air Sports’ Application on Facebook

• +31% increase in fans on Eurostar’s Facebook page during the one month competition

• 140,000 views on YouTube

• +30 mentions on TV, print and online and +60 videos uploaded

Plus, 8 videos won the competition, sending 78 lucky people on the trip of a lifetime to experience the Olympics action firsthand.