To create more than just a sponsorship deal, all activity focused on the Quest rather than Eurostar through the unbranded online destination - www.jointhequest.com http://eurostarquest.archive.de-construct.com/To maximise involvement, the creative approach was deliberately cryptic. If people solved the ad puzzle, they joined the quest. The experience was delivered in two stages. Firstly by luring people in through guerrilla marketing tactics then by building a sense of scale and impact through concentrated activity that connected to jointhequest.com

The Quest was mentioned in over 2,000 websites and 20,000 postings. 1.3m users registered online, accruing an amazing 27 years of consumer interaction! It reignited traffic on the London to Paris route with sales growth returning to pre-7/7 levels and delivered return on investment of between £3.5m and £9.2m.