We displayed customer experiences and the inner workings of Eurostar for all to see live on eurostarlive.com and in huge digital billboards across commuter hot spots in and around London.

We comprised a variety of content generation exercises including bloggers posting images to London’s commuter audience and direct feeds from Eurostar’s Facebook, Twitter and Instangram. All of these featured real-time comments from people experiencing their journey on Eurostar or discovering the delights of Amsterdam.

Interactive ‘spotted’ competitions asked commuters to guess the Amsterdam landmarks via twitter. It included the visualisation of Eurostar’s own business data including live countdown clocks to next departing train to Amsterdam and locations and speeds of trains en route to Amsterdam.

We curated and managed content over five different digital outdoor formats. In total there were 365 digital screens and eight online digital display executions producing real-time content about Eurostar, Amsterdam and traveler’s experiences.

Massive uplift of 44% on bookings on the new Amsterdam route. Eurostar Live also drove increased volume on other key destinations including Paris and Brussels

We delivered more than 7,000 uniquely curated spots daily.

An increase of 5,000 visitors in web traffic to Eurostar’s content site – Europe by Eurostar

A 30% increase in Facebook fan volume and a total of 1,213 bits of user generated content shared across the platform

The Eurostar Live activity achieved the highest scores as Eurostar being seen as ‘an innovative brand’ in post campaign advertising tracking.