To convince die-hard business flyers to London to travel by train with Eurostar, we made allies of their desperate housewives. The flying obsession of their husbands destroys their marriages: he's always late, worn out, with lots of work to catch up on.The mock e-commerce-site 'The Lonely Businessmen's Wives Helpshop' helped the ladies to restore their marriage, offering ideas to convince the erring husband to mend his ways: protest lingerie, sad children's drawings, admirers’ bouquets, surrogate lovers making their husbands jealous… Results: 33,279 unique visitors to the microsite, turnover grew from 15% to 23% during the campaign remaining 20% afterwards.