The idea was converted on a 360° concept: The Tanga Girls. They show us an enjoying vision of the world, where menstruation is not a problem, and allows the target not only to go on with its daily life, but to live it shamelessly. Ava, Eve, and Ivy have their own personality: naive, naughty, and shameless, and compose a popular song every year. Year by year, the Tanga Girls have generated a fan club to which girls who adore their music (their song was a success in sales), their clothes, their merchandising and their draws, belong.

The results surpassed last year’s edition, but the confidential policy of the client makes us unable to publish real data. 2006 is the fourth edition of the TANGA GIRLS promotion. If it wouldn’t work well, would a company repeat?