Cannes Lions
MASSIVE INTERACTIVE, Sydney / SYDNEY FESTIVAL / 2003
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Description
The Sydney Festival website offers intuitive navigation and search capabilities to effortlessly experience the vast range of Sydney Festival offerings. The site provides up-to-the-minute event information, access to online ticket booking, transport and venue information, Festival packages and merchandise.The design and development of this website reflects the creativity, innovation and mastery that are the keystones of this event.
The site offers personalisation by allowing users to highlight events they are interested in, to plan their Festival experience (and calendar) online, to set email reminders for events and subscribe to Festival email lists.A dynamic and user-friendly Content Management System allows Festival site administrators to add, delete and update content and create HTML and Text Newsletters, as required.On the day of site launch for 2003, traffic had increased by 100% over the same period in 2002 and online bookings were recorded at almost 40% of the total bookings.
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