Most of today's personal gadgets no longer use AA batteries. Our task was to make Eveready AA batteries relevant to youth once again, as well as revive Eveready's iconic 1990's Give Me Red campaign. Instead of simply telling a story about the product, we decided to let the product tell the story. All the animation in the film was created entirely by light sources powered by the product, and shot on a digital still camera, again powered by Eveready Ultima batteries. The 'film' is actually over 2000 still photographs stitched together. It was supported nationwide by an extensive PR/events package.