Japan is one of the most homogenous nations on the planet, with only 1.8% of the population being foreigners.

And at schools across the country, subtleties in skin tone are noticed and kids of mixed race often experiencing prejudice. There’s even a word for skin color - ‘hada-iro’ - which 79% of the population associate with a single color: pale peach.

As an expert in skin care, and a company that knows firsthand that skin comes in literally millions of colors, Shiseido set out to educate kids about the importance of diversity in modern Japan.

The experience takes place over a two hour period with Morals class and Art class combined to accommodate a workshop.

It begins with a Shiseido representative sharing the film and introducing the session. The ‘hada-iro’ of each child was then detected with a special device used by skin scientists in Shiseido’s skin research department. This skin analyzer can detect the subtle colors and hue differences of every human being living on Earth.

Each child has their skin scanned, to reveal to themselves (and others) that their skin color is unique. Following this, each child receives a crayon that represents their one and only ‘hada-iro’. The kids then draw portraits of themselves, then to better understand others, they swap crayons with another child before drawing each other.