The greatest source of light is the Sun. But there are places under water where its light can't reach. We created various landscapes from beneath ocean, showing them in bright daylight with a simple message, 'Where the sun can't reach.' The diver is shown holding Eveready waterproof torch as the sun itself showcasing the strength of the product.

Beautiful landscapes like a chariot from remains of and old ruined city, a crashed airplane and an WWII army tank submerged underwater were designed and made to look as if they are left untouched in a deserted landscape on grounds in the broad daylight. The diver is holding Eveready Waterproof Torch as the sun itself showcasing the strength of the product. Beautifully camouflages marine life was added to make it real and add the element of intrigue.

Eveready Water Proof Torch is the top choice of divers, water sports enthusiasts and life guards in Lakshwadeep Islands, Andamans, and the Konkan belt. It has successfully positioned Eveready as the most preferred brand with a 17.3% increase in the sales.