The story is told with the intention of promoting Toyota’s financing offer called ‘NEU bleibt NEU’. Thanks to this innovative offer the customer can return his Toyota every three years and gets a new one. This way the customer stays up-to-date and benefits from the latest technology and design of the brand.

At a certain point in time everyone looks back at his or her life. In this film a pleasant, elderly gentleman called Heinz lets his thoughts wander around while sitting in his living room. Travelling through the decades of Heinz’ life his old but reliable Toyota was always at his side. Suddenly he realizes: a bit more variety would have been nice!

The story named ‘Everlasting Love’ is told in a 90’’ film with the intention of promoting Toyota’s financing offer called ‘NEU bleibt NEU’. Thanks to this innovative offer the customer can return his Toyota every three years and gets a new one. This way the customer stays up-to-date and benefits from the latest technology and design of the brand.

The campaign focuses on younger, digitally savvy new customers. This target group appreciates owning the latest technology on the market and a lack of consumer patience. They often associate longevity with boredom. The film also addresses existing customers who appreciate the reliability that Toyota has become known for. The film can be watched on the campaign landing page www.nichtwieheinz.de. It’s also being spread online through social media.