The calendar is purely a social responsibility initiative. It isn't designed to increase paraffin sales, but rather to educate the public about the safest way to handle paraffin – a basic fossil fuel used primarily in informal settlements for heat and cooking.

To help avoid paraffin related shack fires which are a regular occurance in South Africa's informal settlements, Engen distributes an annual educational paraffin safety calendar. The 2013 calendar took this a step further. With a quick shake it unfolds into a fire blanket 4 times the size, ready to suffocate a fire as it starts. By distributing calendars throughout the shantytown, we’re not only able to save one shack. We can also stop it spreading to hundreds of surrounding homes.

The calendar is not sold and its purpose is not to drive paraffin sales.