Cannes Lions

EVERQUEST ONLINE ADVENTURES

TBWA\LONDON / SONY / 2004

Awards:

2 Bronze Cannes Lions
Presentation Image
Film
Presentation Image

Overview

Entries

Credits

Overview

Description

Everquest is an online, fantasy role-playing game where you travel around a virtual world teaming up with other gamers from all over Europe to complete tasks. Each gamer is represented by a fantasy character such as a Dwarf or a Barbarian and, as in real life, each individual has their own skills (strength, wisdom etc) that may be required for particular tasks. To convey this we have created a video dating style message from a gamer, Dave from Wolverhampton posing as a Troll. Through this message he advertises for a particular type of comrade to help him in his mission. To highlight the fact that this troll is representing a real person we have given him very human characteristics. His body language is awkward as though he is embarrassed being filmed and he speaks shyly into camera, barely making eye contact. The cross over between fantasy and the real world becomes apparent in what the Troll has to say. On one hand he is telling us that he is into goblin whipping and death but then brings it back down to earth by mentioning that he’s not online on Wednesdays because he has to go out with his wife.

Similar Campaigns

12 items

PUBLIC OPINION OF JAPAN

DENTSU, Tokyo

PUBLIC OPINION OF JAPAN

2013, FUJI

(opens in a new tab)