Cannes Lions
JWT BRAZIL, Sao Paulo / 91 ROCK / 2010
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Description
The idea of these spots is to praise Rock 'n' Roll and show that it is much cooler than other types of music. While the lyrics talk about parties, joy, and other good stuff, we hear Rock 'n' Roll. When the lyrics begin to mention sadness and trouble with love, the music changes style.
Note: the lyrics are originally in English because it’s a rock station. The signature was in Portuguese
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