Every game matters: that’s the simple idea we wanted to share with the world’s footballers and the truth we wanted to celebrate in this film. It’s an unexpected idea - people tend to think only the great club and World cup games truly matter. But we took a different view.

We wanted to create a campaign that puts these everyday elevens on the same pedestal as the world’s best. One that shows how much even the most humble matches matter– to the players, their teammates, their families and communities.

Our film documents the progress made by the world’s players as they achieve their goals: An underdog teen becomes victorious through his journey, a brazilian team brings hope to it's community, and a player from the UK pushes through his physical limits to make a semi-pro squad. It was up to us to celebrate these players by burrowing into the heart of what really makes them kick.