An interactive YouTube campaign for SOS Children’s Villages. The campaign employs the mechanism of a preroll countdown timer, allowing the viewer to offer a donation in the form of “seconds”.

Because when it comes to children living in war-torn regions of the world, every second counts. The preroll therefore confronts the viewer with the daily reality of many of Syria’s children, while displaying a real-time donation which also counts down with the timer.

SOS Children’s Villages Belgium created an interactive YouTube pre-roll campaign that reminds you to donate every second you skip watching. With smart custom code, we made it possible for SOS Children’s Villages to receive a donation of €1 for every second you skip.

Every donation goes towards reconstructing the recently bombed children’s village in Damascus. The sooner we help, the sooner these children can rebuild their future.