The idea was to intervene Domund’s classic’s can, used in all their fund raises by leaving it absolutely transparent. This generate an immediate reaction when people saw that what was collected were so little. Also we generate awareness about indifference.

For a week the cans were placed at restaurants, supermarkets and major corners of the city. Then, this news was echoed by the media with an excellent response that helped spread the message.

In just one day the collected amount increased 300% in places where the transparent can was placed. Also it generated a lot of free media, making the Domund’s transparent can a trending topic to opinion leaders and society.