Because we launched a festival of sexual diversity promoting a big debate about tolerance and respect to sexual differences. The five personalities addressed would never expect that their homophobic statements would be used to expose their controversial ideas and also promote the festival.

The campaign generated record attendance and enrollment of films at the festival (47,000 entries), got spontaneous media and forced the guests to respond publiclly. Marcos Feliciano, leader of the human rights section in the Brazilian Parlament and one of the addressed personalities, stated to the press he would attend the event - he didn´t. Furthermore, the action helped many people to reflect on tolerance and respect for differences.