What’s more refreshing than ice cold water on a hot day? Having it delivered with the ease of a tweet.

To help beat the summer heat, anyone who tweeted #EvianBottleService received a free Evian delivered right to them, served on a silver platter by the brand’s pink bicycle-riding, chic Parisian-styled street team.

The hyper-targeted hashtag #EvianBottleService informed consumers of the sampling event. We geo-fenced popular areas around Manhattan during the hottest hours of the day to maximize reach. Constant communications with the sampling crew reallocated dollars in real-time to areas needing more exposure. Even spokesperson Maria Sharapova provided additional social support.

Evian is on its way back to category leader. Sales increased 46% and Evian became the #1 water brand in Duane Reade, NYC’s largest convenient store with over 320 locations, proving we drove and affected consideration.

The VIP service made young adults want to share their unique experience with others. Being “in the know” is important, and Evian helped them not only stay on trend, but well-hydrated too.

Through social media tactics and real-time optimization, Evian generated 2.9 million impressions, added 1,100 new followers and engaged over 75,000 young adults. Daily followers increased 11x brand average and garnered 3.5x the average user engagement.