This campaign was developed to obtain the most possible reach in Internet with a promotion, in which the brand rewards their consumers through the lids, rings and beverage packaging, upon them 30 Mini cars Coca-Cola Limited Edition. The promotion is targeted to youngsters aged 18 and upwards. The objective in Internet is to lead traffic to the Web, so the users inform themselves about the promotion and obtain extra points by entering it. The main prerequisite is interactivity, which we use to develop different creative and singular pieces, where the user plays a significant role. Trying to explain the promotion, we use the lid game, a known child’s game. The user is who performs the first kick (the soshkeles format invites him to play and tells him how) and enters the game on his own. The promotions initial hook (the prize, among them 30 cars) and supported by coherent creativities which get the best out of the medium, has achieved a click through rate up to 22% in the first week of campaign.