By creating a powerful experience to inspire and enrich the communities served by Umpqua Bank, we knew we could represent their core belief in everyone’s potential for growth. Introducing Exhibit:Growth, a traveling interactive art exhibit. Using large-scale, motion-activated digital technology, the work invites visitors to embark on a journey of personal discovery while demonstrating the power and beauty of a collective experience. Visitors discover a unique world created by their individual movements and energy – and how each builds on those who have gone before to form a connective landscape.

Visitors were invited inside an 80-foot geodesic dome to experience a variety of negative emotions culminating in a transformative journey, unique to every visitor. Each of these deeply evocative, emotional environments reacts distinctly to visitor’s body motions. This interaction naturally unveils a lone seedling, glowing in the void. As visitors gesture and move, the seed grows, extending branches and blossoming leaves until its a vibrant, flourishing tree. Every tree is unique, eventually revealing it's part of a bountiful forest. All the visitors received a unique digital image of their tree artfully composited with thier silhouette to share.

Surrounding the dome was a sculpture garden comprised of art pieces, which each had a story of growth.

This immersive installation was free and open to all ages. It launched in Portland for a 10 day run in November 2014. It was then taken to Seattle in September 2015.

Budget: Approximately $1.5mm

Portland Results:

We reached our maximum capacity each day for all day 10 days.

4,012 dome experience visitors

5,215 total visitors on-site

3,259 self-created portraits sent / e-mails gathered (81% capture rate)

Average wait time: 1 hr

Max wait time: 2 hrs 45 mins

13,373 unique visitors to exhibitgrowth.com 19.4 million paid brand impressions

5 million social impressions